Tesla announced
on 8th April that it has received 325,000 pre orders for its
recently unveiled Model 3. If it sells every car that's been reserved, the
company says it will earn enough revenue to make this the "biggest one-week launch of any product ever."
Approx $14 billion in implied future
sales for a car that unlikely to delivered
to anybody until 2018 at the earliest. While it’s undoubtedly encouraging that
hundreds of thousands of consumers are eager to purchase the Model 3, its
possible that interest may wane if some deliveries are pushed back until
2020 and that seems likely if one sees the history of
Tesla.
Musk
further revealed that only 5 percent of
Model 3 pre order customers reserved two cars -'the maximum allowed" and as
per him, this suggests "low levels
of speculation," or buyers looking to flip the car for a profit. The
reservations are not transferable, meaning any speculators would need to buy
the car outright and then sell it used to a third-party.
After
receiving these incredible numbers of pre orders Tesla now seems to be scaling back on Model 3
expectation. For instance, when Musk first introduced the Model 3, he
insinuated that Supercharging would be free. However, a closer inspection of
Musk’s remarks revealed that Supercharging capabilities on the Model 3 would
come standard, perhaps implying that Model 3 users might have to pay for
Supercharging access.
In fact, Tesla even changed the supercharging
verbiage on its website following the Model 3’s unveiling. Whereas
“Supecharging” was initially listed as one of the Model 3’s features, it has
since been changed to “Supercharging Capable.”
Other instances like, Tesla’s initial Model 3
webpage boasted that the car would sport a “5-star Safety Rating in all
categories.” but the updated Model 3 webpage simply states that the car will be
“Designed for Safety.”
In another
example, the first incarnation of the Model 3 webpage said that the car will
feature “Autopilot Safety Features.” Now it simply reads that the Model 3 will
come with “Autopilot Hardware”, seemingly implying that users will have to pay
extra to get Autopilot safety features turned on.
Source
:website and various news articles
No comments:
Post a Comment